“To perform tangle aesthetics. Stroking skin and flesh over printed matter. Perceptible through interaction. Used for feeling. Of or relating to the sense of touch. Compressed physical space that expands. Nuda Paper”. The first issue of this stunning paper was just released, and its 140 pages are all a tribute to sisterhood, art and artistic freedom. Radar had a chat with the fantastic women behind it!
In one of the interviews in the magazine, the contributor Roxy Farhat says “I think about sisterhood as a very loving place where there is space for everything. There is room to talk about your work, but also your family, your hair, or your shortcomings”. To me Nuda Paper is an impressive collection of all of this. Artistry, beauty, imperfection and strong female voices.
F: Frida Vega Salomonsson, Editor-in-chief
M: Minda Jalling – Art Director
N: Nora Hagdahl – Art Editor
L: Linn Wiberg – Editor
Please tell us a little about all yourselves!
N: I’m currently working at a gallery in Berlin and write for c-print.se, and Nuda of course. I’m passionated about art and the aesthetics of our generation.
M: Me and some mates found a sticker that everyone thought was the ultimate description of me: “Kackel & Klös”, which roughly translated means Cackle & Scratching. Apart from that, I dedicate my hours to make-up, cava and art direction.
F: I work as a photographer with ACNE Photography as my agency. And I have a blog at bon.se, and my podcast Flora & Frida.
L: I’m a kickass crybaby & east Londoner. When I’m not writing on my blog or that novel I want to get published one day, I run around on the Internet and grow avocado trees.
Linn unfortunately could not come to the release, and therefore only three of the four kick ass women are in this picture.
How did Nuda start and what is this first Nuda Paper about?
F: I put my previous print baby Paper Light to sleep, but felt like I wasn’t done with magazines. So I asked my fave girls to join me and started collecting material for this new project. I was basically just asking all the people i admire to be apart of this project.
M: Frida hired me as an art director at her previous publication Paper Light. We worked together for months and really enjoyed it. As Paper Light ended we decided to start a new magazine together. Our mutual love for magazines in combination with a wet dream about A Room of Ones Own where we were able to work with art in different ways, finally resulted in Nuda Paper.
N: I wrote a piece for the last Paper Light and have worked with both Frida and Minda before. When Frida asked if I wanted to be the Art Editor for Nuda, this new magazine she was creating with Minda, it was impossible to say no. They are both such talented and fantastic women.
I guess you get to hear this a lot, but I have to ask. What is the difference between the magazine Paper Light you previously worked together with, and Nuda?
M: As we, the people who started and are running the magazine, are different to those who ran Paper Light, this will inevitably reflect on its purpose and content. Nuda is something entirely different. Mine and Frida’s work is an interweaving of what we are both excited about: Nuda becomes a patchwork of all the things we like.
Is Nuda the ultimate expression for you?
F: I love www and digital work, I live my life online. But there is something very special about holding a magazine, being able to tear a page out and put it by your bed. .
M: I don’t know if I would say that this is my ultimate expression. Right now this is the best and most fun thing I’ve done. It is extremely rewarding and insanely challenging. Nuda is our lovechild but at the same time our horribly unruly teenager. And we love it.
Nora and Linn are new faces, what is it about them that make them perfect for the magazine? Does it complicate things that Linn lives in London and Nora in Berlin?
F: They are my friends, but they are also so professional and talented. They always deliver quality work on time.
M: It is such an asset for us to have their analysis and texts. That they live in Berlin and London is just something positive. It honestly feels so thrilling to work with girls in different geographical locations, girls with different artistic perspectives.
Linn and Nora, how does it feel for you to be a part of Nuda? What will you contribute with?
L: Bloody brilliant, obvi. I felt so honoured when Frida asked me because I admire her as a creative, but also as a friend. There is a level of respect, creativity and professionalism in the Nuda team that is rare to come by, but that still allows for emojis (the cool ones, of course, like flames). And chats about the Kardashians. It is a safe environment that demands you to be your best, because they really believe you can.
N: I love to work with great people and friends. For me Nuda has been great because we have set our own limits for what it could be. I have felt free to write what and how I like. Generally I contribute with thoughts on art.
L: And in terms of what I contribute with apart from my unhealthy love for words and need to properly understand those I interview, there is also a perfect amount of cheesiness & dirt.
What does the process look like? Do you have a certain theme for the magazine, or do you invite the fascinating people you pick to be a part of that process themselves?
F: I hate themes. Our themes is ”everything we like right now”.
M: When we founded Nuda, Frida and I agreed on a couple of catchwords that we were both thrilled about: flesh, sex & skin. We are both of us constantly on a hunt after art and artists who entice us and therefore we contacted some of those we thought would be a good fit for the first issue of Nuda Paper.
People have been saying ”print is dead” for some time now, but obviously you seem to not agree. Where do you see magazines going in the future, and what fascinates you about them?
M: Well, people say that sexism is dead but it is still very much well and alive, right? Jokes aside, I believe that some magazines, those more niche, in smaller editions and then especially independent prints are seen as artifacts. Personally I have a completely unhealthy relationship to everything in print. I hoard like a maniac. I must have EVERY magazine, EVERY flyer, EVERY poster. My home is a minor library. I have always loved publications and always did scrapbooking and fanzines as a child.
L: I do think that the everyday throwaway newspaper will have their funeral soon enough. It just doesn’t add any value in comparison to reading it online, it is just pure info. But I believe there is something sacred about magazines like Nuda, where you devote your full attention to that piece. I believe that the things that you can go back to will last, because they will make you think, reflect, develop or create over and over again. It is a reaction to everything glitchy & digital, and very different in comparison to dedicating literally a split second before swiping away an image. It is like bridging the gap to the surreal phenomena that is the Internet, where everything is ephemeral and for once you can somewhat grasp that the work you put in really exists.
N: People will always be interested in printed matter and physical things. Magazines is a platform to share and exchange ideas. I also believe that reading is different online and offline, and I love the naivety of a print in 2016.
The magazine is filled, almost entirely, of females and their works. Except for them all being very interesting and talented, was this something you decided on early?
L: We just chose the best people & didn’t have time to go looking for second best.
M: The fact that there are this many women in the magazine isn’t something we’ve had as a demand. We have simply chosen to feature them all because that they are so fucking brilliant, and then they just happened to be female. Everybody in this issue has been included because of their incredible artistry.
Where do you find inspiration?
M: The Internet, or at dinner with my girls.
L: In loneliness and in doing absolutely nothing.
N: Generally I find inspiration in art and theory about it. And from my mom who is one of the most inspiring people I know.
What is your relation to and ideas about fashion?
M: Clothes are a way of expression for me, just like anything else. I can’t say that I am especially up to date with trends. When I get dressed and put on makeup it is most often about building a character. I want to become something/someone that I’m into in that moment, which doesn’t necessarily have anything to do with trends. Right now I’m very into Michelle Pfeiffer in Scarface, bdsm, Lil’ Kim and Foxy Brown.
What are your wishes in terms of reactions to the paper? What would success look like to you?
N: That people love it, I guess.
L: And that people can’t wait for the second issue to come out!
When this interview is published, the release party for Nuda Paper has already taken place. How was it?
F: It was amazing to see so many people there and the fact that we sold all the copies we had brought to Bonniers Konsthall.
Radar went to the release at Bonniers Konsthall to celebrate this fantastic magazine together with the other guests. We of course started with buying a copy each. The release was filled with performances and things happening, and before our arrival one of the contributors – Tone Schunnesson – had read a text.
First out (for us) was a dance performance by Scilla Rajalin.
Nicki S Dar (aka Groovy Nickz from the band Dolores Haze) was the DJ of the night.
Minda presenting the next performance.
Roxy Farhat, who is also contributing in the Magazine, had a performance where she read one of her pieces. With engagement and security she had the whole room silently staring at her and what was about to come next.
The third picture of Frida and Minda, as well as all the photos of the magazine are Frida’s own. The rest is taken by Radar.