With a sense of humour and an eye for striking typography, French designer Tyrsa has worked his way into the worlds of art and advertising. This week he’s coming to Stockholm to turn the legendary restaurant Prinsen into an enormous street art installation, entitled The 1664 Experience.

I guess everything began when I got into graffiti in 1999, Tyrsa says. I didn’t have any artistic knowledge whatsoever, but when I discovered hip hop culture and graffiti I became really passionate about visual culture and decided to study graphic design at Gobelins in Paris. During my studies I became aware of the history of typography, and realised that what I was doing with graffiti few years back, had already been done by typographers more than 50 years ago.

Since he graduated from Gobelins in 2008, Tyrsa, or Alexis Taïeb as is his real name, has earned himself a reputation as a graphic designer within the fields of art and advertising. With a sense of humour and an eye for striking typography, he has worked with everything from websites to wall paintings, collaborating with brands and magazines such as Cartier, Nike, Adidas, Le Coq Sportif, Element, Black Rainbow, and Hypebeast.

– I love to play with words and letters, Tyrsa says. To play with their shape and form. I try to draw letters like images, just as an illustrator would draw an animal or an object. Letters can be really expressive, wild or soft, elegant or ruff, if you draw them in this way.

Where do you find your inspirations and influences?
– I’ve taken a lot of inspiration from graffiti artist, in particular the ones who first brought it to a professional level. During my studies I also discovered old graphic designers and typographers, especially this one guy called Herb Lubalin, who were amongst the first to work with letters like images. I can also take inspiration from such things as tattoos, signs, and old sports logos.


This week, Tyrsa has been invited to Stockholm by the French beer brand Kronenbourg to exhibit his art at the legendary restaurant Prinsen under the name of The 1664 Experience. Leaving his mark on everything from the walls to the menus, the restaurant will virtually be turned into an enormous street art installation.

– I was excited when Kronenbourg asked me to create an installation at Prinsen, Tyrsa says. I’ve never been to Stockholm before, so this project was a great opportunity for me to discover the city. I really appreciate the high quality and exquisite workmanship of Swedish art and culture, something I feel that I can relate to. My work is really detailed and I love to spend a lot of time on it. 

– For this installation I decided to work with the word Kronenbourg, he continues. I drew each letter separately and had them gravitate around bubbles and drops, to express the dynamic explosion when you open a beer bottle. I made it into a pattern that can be reproduced and duplicated. I think it turned out great, and I’m proud to show it in Stockholm.

What happens next ?
– I have a lot of different projects running right now, some with huge American sports brand, and some with prestigious French champagne brands. I’ve mostly worked in France, so I hope that I will be able to travel some more and discover new cultures.Tyrsa’s installation at restaurant Prinsen will be on display between September 12 and October 12.