080 Barcelona Fashion Week. Photo: Daniella Johansson

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080 Barcelona Fashion Week. Photo: Daniella Johansson

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Juan Pedro Lopez's collection for spring summer 2014.

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080 Barcelona Fashion Week. Photo: Daniella Johansson

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Theres Alexandersson for Brain & Beast. Photo: Daniella Johansson

Theres Alexandersson for Brain & Beast

Clement Chabernaud for Yiorgos Eleftheriades. Photo: Daniella Johansson

Clement Chabernaud for Yiorgos Eleftheriades

080 Barcelona Fashion Week

This year’s edition of 080 Barcelona Fashion Week was an unmissable event. Buyers, bloggers, and fashion enthusiasts gathered in Barcelona in early july to attend the 12th edition of the fashion week. Radar’s Daniella Johansson was there.

Since the first 080 Barcelona Fashion Week was held in March 2008 it has turned into an unmissable event. Industry professionals, both national and international, attended the 12th edition of 080 Barcelona Fashion Week.

The vice-president of Catalonia, Joana Ortega, was present at the official inauguration and held a speech promoting the concept of internationalization.

– We need the instrument of internationalization more than ever. It is a familiar recipe: more internationalization, promoting relation between creatives and the industry alongside financial support, and stimulation of new talent.

The Catalan brand Mango kicked off the week, showing their latest collection with inspiration from rock music. Womenswear was predominantly black with oversized and multi-layered silhouettes, including traditional garments from the male wardrobe such as the pinstripe suit.

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Torra’s collection for spring summer 2014.

Designer Juan Pedro López showed one of the fashion week’s most appreciated collections with a highly sophisticated design evoking the dusk on the Island of Santorini, using silhouettes, patterns, and volumes derived from Greek folklore. With colors like navy, white, and hot pink with a profusion of glitter applied equally to dresses, overcoats, trousers and beachwear, it was a collection for the chic woman.

Since the start, 080 Barcelona Fashion Week has also developed the casting of models. For the 12th edition, top models Theres Alexandersson, Jon Kortajarena, Miles McMillan, Dalianah Arekion, and Clement Chabernaud was present, which gave the week an even more international appeal. The famous Victoria’s Secret model Adriana Lima, was flown to Barcelona only to walk down the runway for the brand Desigual.

As vice-president Joana Ortega expressed in her speech, the 080 Barcelona Fashion Week is moving towards internationalization. This year boasted 30 000 visitors, journalists from nearly seventy different countries – and plenty of international models.

Daniella Johansson