Swedish fragrance house Byredo’s latest scent 1996 is developed in collaboration with photographer duo Inez van Lamsweerde and Vinoodh Matadin.
Founded in 2006 by artist and former basketball professional Ben Gorham, Byredo have made themselves known for their creative and innovative take on fragrances. By limiting the numbers of raw materials, each fragrance is given a clear identity and reason of being. Previous to their collaboration with Inez and Vinoodh, they have also collaborated with Swedish fashion brand Acne, magazine Fantastic Man, and French creative duo M/M.
The scent 1996 was inspired by a photograph of a young girl entitled Kirsten 1996, taken by Inez and Vinoodh in the same year. The model’s face juxtaposes an almost otherworldly innocence with a dark sense of knowing beauty, something that they wanted their perfume to convey.
– We said to Ben that these are the notes that we’ve always been attracted to that come from the different countries we have memories of, this is our house full of warm wood and high end design, this picture represents the duality that underlies our work and our life together. The scent is very much Ben’s impeccable and sensitive interpretation of that, says Inez and Vinoodh.
The collaboration between Ben Gorham and the photographers was originally conceived as a private edition, a Christmas gift for their closest friends and colleagues. But as the word got out, the requests started coming, and thrilled with the overwhelming reaction they decided to meet the demand.
1996 is a blend of deep green juniper berries, creamy orris, soft violets and warm, almost viscous black amber, cognac, leather and patchouli. Like all of Byredo’s fragrances, 1996 can be worn by both men and women.
– The scent is an olfactory snapshot not only snapshot not only of the image but of our emotional response to it, says Ben Gorham.
Read more about 1996 here.