In a series of short films shot at the recent Mercedes-Benz Fashion Week in Stockholm, British magazine Dazed & Confused captures the essence of three Swedish designers and their collections. This time it is the brand AltewaiSaome that is in focus.
During the recent Mercedes-Benz Fashion Week in Stockholm, British magazine Dazed & Confused came to Sweden to seek out the most interesting designers. They discovered three collections that stood out in the schedule; Back by Ann-Sofie Back, AltewaiSaome, and Erïk Bjerkesjö.
In three short films, Dazed presents each of the designers through interviews and behind the scenes footage, capturing the essence of the designer and their collection. This time it is Natalia Altewai and Randa Saome and their brand AltewaiSaome that are in focus.
With a background in Italy’s most prestigious ateliers, Swedish designers Natalia Altewai and Randa Saome launched their brand AltewaiSaome in 2009. With a sharply tailored, structural aesthetics, they present an exciting and eclectic mix of Scandinavian simplicity and international high fashion. For SS14 they showed a sophisticated and feminine collection, with sleek silhouettes in a muted palette of black, white, and navy.
– This collection is more mature, the two designers explain to Dazed. We tried to show a stronger woman, that is sexy, elegant, and very confident.
Photo and video by Dazed & Confused. See their video about Ann-Sofie Back here.