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BACK SS15 at Fashion Week Stockholm

The second day of fashion week starts early in the morning at the show of BACK in Ljusgården on NK, the people indoor are hiding under their sunglasses and I start thinking that it maybe got something to do with Ann Sofie Back launching her wine “BACK in a bottle” the evening before, at Riche in Stockholm.

As usual the seats are not placed in the most convenient way, but isn’t that the charm of BACK’s shows? This time people take their places on the floor spread with silver pillows in the middle of the circulating runway and it looks so lovely with the crowd of fashion people sitting on pillows from being used to front-row named chairs along a straight catwalk. With that, BACK creates an intense and relaxed atmosphere which is a great contrast to the fashion week in general and I love it.

Although BACK are keeping some of her classical details in the new collection she brings us more elegance and a more complete look this time. The wide elastic bands with BACK’s logo on it were an incredibly popular detail in her previous collections, but that aspect is no longer present now, except from some nude colored bags. She picks up samples from previous collections back in the time.

Big safety pins worn as nice details in the garments and also as jewelry styled with checkered jersey and different suit fabrics. Followed up with; Layers on layers of pinstripe shirts, navy corduroy, leather and lots of chapped denim. The most important detail of the SS15 collection is definitely the silhouette, the marked waists and bare shoulders.

The models look awesome in their spiky short hairstyle named The BACKcomb which BACK also has created together with Redken and hairstylist Rudi Lewis, but the hairstyle would probably require some habituation for the rest of us “chickens”.

This morning BACK took us to another level of her collections; following by a smooth yet still creative flow, building a well needed and relaxing atmosphere with help from some silver pillows and music by Erik Haal.

 

Will she ever fail? Never. Genius.

 

Photography by Clara Uddman