Swedish brand Cheap Monday brought a sense of post apocalypse to Mercedes-Benz Fashion Week when they unveiled their AW14 collection with a dark, intriguing dance show.
Titled New Doom, Cheap Monday’s AW14 collection brings out the naïve and youthful spirit of the innocent in the face of a gloomy environment. Drawing inspiration from this conflict between the playful and serious, the Cheap Monday design team presented a dark yet witty collection, combining raw denim with crinkled jersey, fleece, flannel, and leatherette, as well as clear sequins on knits and and pleated chiffon. The sombre colour palette is contrasted with crips prints, and playful fabrics such as faux fur, velvet, reflective fabric, fluffy knits, and sparkly effects.
Photography by Victoria Stillwell.