Danielle Romeril

Bubble wrap, sticky tape, and the two cubist artists Mainie Jellett and Albert Gleizes, were Danielle Romeril’s main inspirations for her spring summer 2014 collection. We caught up with the designer at London Fashion Week to learn more.

With her youthful, relaxed aesthetic, and beautifully crafted pieces, London based, Irish designer Danielle Romeril makes an exceptional and exciting new label. Her design also bears an innovative edge, something that shines forward in her collection for spring summer 2014. Working in a fashion design studio where there is a constant stream of parcels and packages arriving, Daniella took inspiration from the ever-growing mountain of bubble wrap and sticky tape.

– We worked together with very talented textile designers in Italy to create a bubble wrap fabric that has light and voluminous qualities, which allows for softly sculptured, feminine pieces, Daniella says. We also used sports performance tape, both as finishing and as artworks on the pieces. The tape finishing adds a light, sporty, and relaxed feeling to the garments, as well as a feminine touch.

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Rendered in bold colours, zigzag tape serves as bold and punchy details on all black looks. On some white pieces, the tape is instead cut into circular shapes, framing pieces of lace and organza inside the bubble wrap fabric. These round shapes act as a sort of lace sleeve patch on sweatshirts, or as a graphic, yet beautifully intricate all over print on coats.

– Another big influence on the collection was the artworks of Mainie Jellett and Albert Gleizes, that inspired the abstract shapes, Danielle says. Frills are moved to unexpected places on dresses and sweaters, abstracting the silhouette. The graphic curved lines are inspired by Gleizes work in particular. The curved lines work in tandem with different fabric and texture combinations to create a kind of subtle, yet alluring textural collage.

– I don’t really think about who will wear my clothes when I design, but I kind of like the idea of a young naughty kid, crashing posh people’s parties that she’s not invited to. So someone fun, young, relaxed, and not too pretentious.

See the lookbook for Danielle Romeril’s SS14 collection above.