Ever Rêve

With a strong sense for geometric patterns and intriguing cuts, Michelle Urvall-Nyren presented her SS14 collection during the recent London Fashion Week. We met with the designer to talk about her inspirations and the creative process behind the collection.

After earning a degree in Textile and Garment Design from Gothenburg University of Arts and Crafts in Sweden, Michelle Urvall-Nyren worked in various
 fashion houses in London and Paris, as well as a freelance illustrator, before she founded her own brand Ever Rêve in London 2012.

– The name Ever Rêve is a palindrome and has a very beautiful meaning, ever – in English, and rêve – to dream in French, Michelle explains. For me it has an important significance, and it reminds me that you should never stop dreaming. It also mixes the known with the unknown, the permanent with the ephemeral, the strong with the weak.

Each collection builds from the study of a character. Every season, long
 before any drawings are made, a short story is written with a persona at
 its center. The ambience of the story and the study of that persona
 is reflected in the garments and felt throughout the collection.

– I send all my inspiration photos, playlists, and folders to the writer Hanna Ricksten, and after a while she sends me the finished story. That story is something I always go back to while developing my collection. The process behind each collection is very important to me, and I like the exchange of creativity.


Michelle developed her
 trademark patterns through a fascination with her grandmother’s wax 
batik dresses. Mixed with the fluidity and softness of watercolor paintings, the geometric
 motifs provides a coherent structure to her SS14 collection. Besides her grandmothers batik dresses, Michelle also drew inspiration from the German artist Anni Albers.

– I would say that the collection is modern, sporty, and playful, with a feminine touch. I’ve been studying the female body, trying to create the perfect fit. I’ve also been working with comfort, making the garments easy to wear.

– The collection consists of more cotton and linen than previous collections, which is something new. It also contains my distinctive use of geometry; lines and triangles. These shapes are always recurring in my collections and define my design.

See some photos from Ever Rêve’s SS14 collection above.

Photos by Hanna Kristina Photography