We commissioned some of our best bloggers and contributors to interpret the latest edition of Mercedes-Benz Fashion Week for us. This is fashion week through the eyes of Radar blogger and style icon Max Westin.
This was my very first time at the Mercedes-Benz Fashion Week. I’m used to see fashion design on hangers and on the internet, so I must say that it was an experience to see the shows in real life. There’s a whole other story being told in a fashion show, and I felt like there was usually a well thought-out concept behind it. Things such as setting and music play an essential role in conveying a certain mood and impression to the observer.
– My favourite show was undoubtedly Erïk Bjerkesjö. As I had never heard of Erïk until a few weeks before the MBFW, the show was nothing else but an exciting surprise. To be brief, Erïk presented a collection filled with interesting cuts, materials and silhouettes, yet maintaining the Scandinavian minimalistic feel. It was really refreshing not only to see a talented menswear designer, but also one who’s taking risks and pushing boundaries.
– I’ve never really appreciated Swedish fashion design, as I believe most of our domestic designers tend to go safe and end up being nearly bland. But naturally there are some exceptions. Like I said before, I was really surprised by Erïk Bjerkesjö. I’m also very fond of the designer Josefin Strid’s magnificent work, even though she hasn’t showcased any collections the past two seasons. I might sound pessimistic, but I can honestly say that I look positively on what’s to come. It seems like Swedish and Scandinavian fashion is on the rise, and as I become more and more familiar with the fashion industry, I’m also getting more interested and excited.
Photos by Max Westin. Follow his blog under Radar Magazine here.