With inspiration from death and anatomical structure, London based brand Jena.Theo challenges the traditional ideas of design with striking, new silhouettes. We met with designer Jenny Holmes in London to learn more.
The London based fashion brand Jena.Theo was founded by Jenny Holmes and Dimitris Theocharidis in 2009. The mixture of Jenny and Dimitris’ strong creative backgrounds and contrasting heritages create a limitless source of inspiration, visible in the garments’ timeless qualities and impeccable details. In 2011, the artist O.Two joined the creative team, contributing with detailed prints and hand-painted fabrics.
Four words that can describe
the new spring collection
– twisted, floral, black and gloss
With a love for street style, and an abstract approach to pattern cutting, the designers present beautiful collections, combining Dimitris’ talent for intricate details with Jenny’s gift for volume and bold lines. With their striking, innovative silhouettes, they challenge traditional ideas of design.
– Four words that can describe the new spring collection – twisted, floral, black and gloss, Jenny says. The inspiration came from a Black Sabbath album cover that actually was photographed where my print designer lives. I’ve always been obsessed with death and anatomical structure, which is quite common, so we wanted to make it more interesting and twisted. That’s why we created the skeleton suit.
Rendered with handcrafted techniques, Jena.Theo’s design offers the wearer a feeling of empowerment and originality. Unique artistic and sculptural pieces made of the finest fluid jerseys, silks, and leather, are combined with bleached and dip dyed denim, and finished off with statement outerwear.
– My favorite piece from the collection is the skeleton suit, Jenny says. Making a skeleton suit seemed very obvious, and I really wanted to do it. It was a lot of fun creating it but at the same time a big challenge. It was very hard to locate the bones where they would anatomically be located and we had to make it completely correct for fitting the human body structure.
See some looks from Jena.Theo’s SS14 collection above.