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Maria Nilsdotter

Swedish jewellery designer Maria Nilsdotter has made herself known for her exquisite craftsmanship and her continuous references to a dark and mysterious fantasy world. We met with Maria during her presentation at Mercedes-Benz Fashion Week in Stockholm, to learn more about her new SS14 collection My Town.

Maria Nilsdotter started her career by studying art and design, before realising that her true calling was jewellery. In 2007, she graduated from Central Saint Martins in London with a BA in Jewellery Design, and started her own brand in the same year. Since then she has made herself known for her exquisite craftsmanship, as well as her continuous references to a dark and mysterious fantasy world, inspired by folk tales and mythology.

Entitled My Town, her collection for SS14 is inspired by the historical architecture in Stockholm, something that is manifested in the presentation’s elaborate set design, depicting the silhouette of the city. The collection features new versions of her signature headpieces, new cocktail ring interpretations, and some larger statement pieces, as well as smaller delicate rings and bracelets.

If I would describe the collection with three words it would be elegant, punk, and gothic

– My SS14 collection is inspired by the architecture in Stockholm; the elegant silhouettes of pinnacles and towers, and the details of the gargoyles, Maria says. I imagined it as a city of its own, gothic and romantic. I also imagined a woman living in that city, and what she would wear.

– The pieces are made of silver, plated silver, and 18 carat gold, with hints of classic pearls and larger gemstones in green, yellow, and pink.

– If I would describe the collection with three words it would be elegant, punk, and gothic.

What’s your favorite piece from the collection?
– My favorite piece of jewellery from the collection is the gargoyle ring. I don’t know why, but it just turned out exactly as I wished it would. I like the details, and the size of it. It fits the finger perfectly.

What happens next?
– My next step is to bring the collection, and parts of the exhibition to London and showcase it there.

See more of Maria Nilsdotter’s SS14 collection above. Photos by Daniella Johansson.