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Mayla

With inspiration from the Kubrickian interpretation of Anthony Burgess’ cult novel A Clockwork Orange, Swedish brand Mayla marries the hard and mechanical with the coloured and sweet for their AW14 collection. We met with designer Marlene Abraham during Mercedes-Benz Fashion Week in Stockholm to learn more about her toughened up aesthetics.

For Mayla’s AW14 collection, Swedish designer Marlene Abraham has fused her signature vintage styles with a toughened up aesthetics, influenced by director Stanley Kubrick’s interpretation of Anthony Burgess’ cult novel A Clockwork Orange. In the collection, Marlene reimagines this antipole by applying monochrome clogs, prison-like plaids, and swirling circles to sumptuous silks and jacquard knits. Soft faux furs and velvets are juxtaposed with figure-hugging rayon and raw-hemmed boucle.

– My previous collections have been very nice and sweet so it was time to take Mayla to another dimension and toughen it up, Marlene says. For this collection I used more interesting prints, and I became more daring when it comes to the jewellery. I would describe the collection with two words; monochrome and stylistics.

In the collection, bottle green, petrol blue and Byzantium purple are injected into an otherwise muted palette of navy, cream and black. The colours are interrupted with exposed gold zippers, eye-catching beading and contrasting fabric panels.

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Do you have a favorite look from the collection?
– I love the black fur jacket worn with the purple shorts. Another favorite is the purple dress.

For AW14, Mayla has teamed up with Swedish artist Lukas Göthman, well known for his abstract paintings and distinctive typography. The slogan “Everything Strange” reinterprets the expression “as queer as a clockwork orange” onto monochrome tees.

As previous seasons, Marlene has collaborated with American jewellery brand Erickson Beamon to create a collection of unique jewellery. This season, the two brands have created an eye-catching capsule collection featuring Swarovski crystals tangled in gunmetal chains and pierced by silver spikes.

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What does the collaboration with Erickson Beamon mean for Mayla?
– I really enjoy the creative exchange, and I have to say that it’s very amusing to bring something external that you admire into your own collection.

Founded in 2010, how has Mayla developed since the start?
– In 2010, we started with simple silk blouses and dresses. After a while I started exploring different garments and materials in order to broaden the collection. Since then, we have increased the collections and I would say that is our main development until today.

What does the nearest future look like?
– At the moment we are focusing on growing within the Swedish market. We are also getting more attention from England and Japan, which is very positive. So right now we just want to focus on expanding and developing the brand.

Photography by Victoria Stillwell.