With their new capsule collection, tellingly entitled MTWTFS S/HE, Swedish fashion house Weekday sets out to question stereotypical gender roles within fashion.
Together with Philip Warkander, the world’s first PhD in Fashion Studies, the Weekday design team embarked on a collection that wasn’t restricted by traditional definitions of gender. They wanted to explore the relation between body and garment beyond the stereotypical ideas of masculinity and femininity within fashion, beyond categories such as womenswear, menswear, or unisex. Rethinking every detail of the design process, they wanted to widen the scope of fashion, maximising the look of either gender.
A reinterpretation of the typical Weekday look, the collection features classic pieces from the Weekday wardrobe, such as the bomber jacket, the trench coat, denim, and t-shirts, deconstructed and reinvented with new materials and cuts. A black bomber jacket has been transformed into a skirt, a printed t-shirt elongated into a dress, and a plaid lumber jacket rendered into a sheer organza shirt.
– What we want to communicate is that this collection isn’t thought of as just another label or another to category to add to already existing ones, Philip Warkander says. It’s not that we have menswear, womenswear, unisex, and now this. This collection is meant to open up, to redefine, and to deconstruct the ways that we have thought about gender in fashion in the past, Philip Warkander says.
The MTWTFS S/HE capsule collection will land in selected Weekday stores in February next year.