Swedish watch brand TRIWA have made themselves known for their artistic mindset and innovative collaborations. This autumn they have teamed up with the British artist Hattie Stewart.
The brand TRIWA was founded in 2007 by four friends, all working in art, music, and movies. The name is an acronym for TRansforming the Industry of WAtches, which is exactly what the four friends were aimed at. Inspired by artists such as Yves Klein, Keith Haring, and Jean-Michel Basquiat, they wanted to reclaim the watch from the expensive and exclusive status symbol it had become. Each season they have commissioned a new artist to interpret their latest collection, following the brand’s motto ADDING COLOURS.
This autumn TRIWA has chosen to collaborate with the British artist Hattie Stewart. With her sarcastic humor and bold colours, Hattie Stewart has made her way into the worlds of art and fashion, working with brands such as Adidas, Luella, Marc Jacobs, and House of Holland and magazines like i-D, Vouge, and Dazed & Confused.
I was fascinated by the thought of merging art and time
– I’m very happy that TRIWA asked me to design a watch for them, Hattie Stewart says. I like TRIWA as a brand, and was fascinated by the thought of merging art and time. The two art works I did, entitled 80’s Tribal, really brings out the watch, and I hope that the wearer will enjoy them as much as I did when I created them.
The collaboration between TRIWA and Hattie Stewart resulted in two works of art and two watches, both in Hattie Stewart’s unmistakable scrawling style. This is the fifth time TRIWA works together with artists and designers, and earlier collaborations include Alberto Seveso, Dominic Wilcox, and Fredrik Öhman amongst other.
The TRIWA by Hattie Stewart collection will be released in selected stores as well as online on August 24th.