Frida Sundemo

Last year’s Filter Magazine’s Culture Collide hosted seventy artists from more than twenty countries, with amongst other Icona Pop and Niki & The Dove representing Sweden. This October, it is The Deer Tracks, Like Swimming, and Frida Sundemo that will meet the American audience and music business in Silver Lake district in Los Angeles. We caught up with the talented Frida Sundemo to learn more about her and her expectations on the festival.

You took a break from your studies in medicine to concentrate on your music. Was that a hard decision to make?
– I’ve been fascinated by both medicine and music for a long time, Frida says. I had just started writing songs in my studio at home when I got into med school. Back then I spent my daytime in school and then went straight home to make music. I loved it, to combine the two things I felt most passionate about. But as the studies required more time and effort I realized I couldn’t continue with both, so I decided to take a break from school and move to Stockholm. Since then I’ve been working full time creating music. It was a hard decision to make, but I know it was the right one. I’m convinced that I’ll return to my studies someday, but right know I love to be in the studio or on tour.  

You work closely together with your producer Joel Humlén, could you tell us something about your cooperation and your creative process?
– We started working together right before I moved to Stockholm. Before that I was writing and producing most of my music myself, but I immediately felt that Joel had something unique to add to it. He brings a whole new dimension to my sound, Frida says.

– The creative process differs from time to time, but usually we start with the melodies and then move on to the production and the lyrics. It can also be the reverse, that Joel hands me a text-hook or a dope production and then we take it from there.

I want to combine lyrics that has a clear message with feelings that are easy to relate to

You got signed by British Parlophone, how did that affect your career and your confidence as a musician?
– My publisher, SONY/ATV Music Publishing, sent my first single, Indigo, to their London-office and someone there presented it to someone at Parlophone Records. They called us straight away and wanted to meet in Stockholm to hear more. I met some other record labels as well, but my gut was telling me that Parlophone was the right one. It felt so cool to be signed by a label that’s working with artists that I like myself.

What feelings do you want your music and lyrics to convey?
– I want to combine lyrics that has a clear message with feelings that are easy to relate to. Many of my songs are about how you should stay true to yourself, and still dare to be challenged, something I spend a lot of time thinking about.

What are your expectations on Filter Magazine’s Culture Collide?
– It feels awesome. I’m looking forward to meet a lot of interesting people and of course to perform. Los Angeles is a centre of music and culture, so it feels amazing to do three gigs there during the festival.

Can you tell us something about what you’ve in stall for the future?
– I recently finished an album that will be released in Japan in the end of October, and I’m working on new material for the rest of the world as well. That means I will spend a lot of time in the studio, though I will do a bit of touring as well. Also I have some great collaborations going on, which I’m really excited about.

Frida Sundemo will perform at Filter Magazine’s Culture Collide in Los Angeles on October 10. Listen to Frida’s music here.