Radar Premieres: Ida Redig

Today, we give you an exclusive first look at the video accompanying Ida Redig’s latest single Show Me Now, a stripped-down yet highly expressive portrait of the Swedish pop phenomenon.

Taken from her second studio album Thou Shall Not Be A Pussy, Ida Redig’s single Show Me Now has now been accompanied by a stripped-down yet highly expressive video, perfectly illustrating the electronic beats and unapologetic intensity of the singer’s newly reworked sound. With influences ranging from deep house to the commercial pop of co-writer Kristoffer Östergren from Melody Club, Thou Shall Not Be A Pussy is an album made for the flickering lights of the dance floor more than anything else, and Show Me Now is no exception.

Watch the video for Ida Redig’s Show Me Now below and read an interview with the singer here.

Photography by Linus Morales.