Ever since the start, the Swedish fashion house Weekday has sought out new ways to integrate music with fashion. This summer they will take it to a whole new level, as an official partner to the music festival Way Out West.
Way Out West is taking place in Gothenburg the 8th through 10th of August, and the collaboration with Weekday will be manifested in several different ways. During the festival Weekday will turn their store at Kungsgatan into an official festival stage with musicians and DJs such as El Perro Del Mar, Taken By Trees, Mack Beats, JJ, and Stay Positive performing. They will have their own camp in the festival area, where visitors are welcome to hang out, listen to DJ-sets, and pimp their clothes with Weekday’s exclusive festival prints. They will also make the whole thing interactive with giant screens where the visitors can hashtag and display their own festival moments via the hashtag #woweekday.
Check out Weekday’s website to learn more about their activities at Way Out West.