Under the Radar: Lina Thomsgård

An equality champion and world improver, Lina Thomsgård is the founder of PR agency FRAU and award winning gender equality project Equalisters. We put her under the radar.

Would like to meet…
– A really really kind and smart billionaire looking for a game changing gender equality project to invest all of their dough in.

Most memorable night out…
– The one almost four years ago, when I, drunk and enthusiastic, promised the night club boss to send a list of 100 DJs who weren’t male, since obviously it was impossible for them and almost every other nightclub to find – or book – them. The next morning I started the Facebook page Rättviseförmedlingen (Equalisters) and asked for help to list non-male DJs. In just a few minutes 200 people had joined and together we collected a list of 130 names. Today we are more than 50 000 people finding competence everyday, in various fields to challenge stereotypes.

My greatest extravagance…
– I buy a lot of organic, healthy grains and stuff – the kind that makes you feel all smug and special and so very Portland. I have these beans and lentils and weird berries placed in tiny bowls in my apartment, with dust all over them. Gojis, what ARE they?

In my next life…
– Um. I’m not really into thinking that long term?

Wouldn’t recommend…
– Listening to your gut feeling, the intuition. It’s based on prejudice and stereotypes and will most likely have you reproducing stereotypes and make sure everything stays exactly the same.

My hero…
– I have a list of sooo many that are hardly ever mentioned in history books because of their lack of penises or their skin colour. But my personal favourite is the one who said what would become my motto – Edith Södergran and her words ”Det anstår mig icke att göra mig mindre än jag är”.

Before I die…
– I will be done, hopefully.

Hidden talent…
– If I have a talent I make very sure not to hide it.

Just discovered…
– Functional clothing, the neon kind adventurers wear. It’s changed my life. Cold is not a temperature – it’s a pain.

Dances to…
– Anything I can sing along to. If I can’t sing – I can’t dance.

Laughs at…
– Puns.

Wears…
– The super outfits mentioned above. Right now a huuuge Helly Hansen-jacket in bright orange with pockets I believe you could sleep in.

Most visited website…
Twitter

Most viewed YouTube video…
– When Sinead O’Connor takes the booing of thousands of people at a Bob Dylan tribute gala, right after the pope pic-rippin. She just stands there, taking it in, and then she performs a furious version of War. The guts.

Photo of Lina Thomsgård by Stefan Pagreus.