The second activation from Denim & Supply’s campaign The Warehouse is here. Previously Avicii has contributed to the project by inviting his followers from all over the world to become a part of the upcoming teaser video for his much-anticipated sophomore album. This time Alexa Meade gets involved by using her signature art-in-motion techniques to paint 2D portraits on live models, creating live optical illusions. Be sure to check it out below.
More projects will unfold over the course of the fall season, encouraging fans to become part of the creative process and rewarding those who do.
The project warehouse content will be curated into a streamlined digital hub, integrating brand videos, artist videos, user submissions, behind-the-scenes videos and the products that inspired these artistic endeavors, ultimately bringing the experience to life in a multi-dimensional way.
Contribute to the project
Snap an Instagram portrait of yourself inside an empty frame, or in a location with a backdrop representative of your city with #ProjectWarehouse for the chance to win a prize that’s uniquely Denim & Supply and Alexa Meade:
1) The chance to be transformed into a living piece of art in her studio in Los Angeles (travel included).
2) $1,000 gift card for Denim & Supply apparel, including two pairs of pants with custom paint splatters by Alexa Meade.
To learn more about Denim & Supply Ralph Lauren and the Project Warehouse campaign, visit: